The 2013 Traveler's Road
to Decision: Aﬄuent
THAT WHICH WE
Aﬄuent travelers depend on digital to get travel inspiration
as well as research and reserving.
Aﬄuents shop around for travel, and fifty percent anticipate research more within the next year.
Aﬄuent travelers maneuver across devices for all types of travel and leisure activities, coming from research to booking and check-in.
On the net travel video usage can be increasing amongst aﬄuents.
Aﬄuents are elevating their registration in dedication programs, which impacts their particular likelihood to book.
a couple of
Aﬄuent travellers rely on digital for travel around inspiration,
exploration and comparison shopping.
ATTITUDES ABOUT VACATIONS OVER THE FOLLOWING YEAR
I generally begin
exploring online before I
make a decision where or how I desire
Search engines will probably be my
first sources for travel
tips and details.
Source: Ipsos MediaCT, Google Travel Analyze, May to June 2013. Base: Aﬄuent cut, N=1532
Q21: Here are a few (more) statements that may or may not describe the attitudes and opinions associated with travel. Make sure you indicate just how much you acknowledge or don't agree with each statement; Q23: Using the level below, you should indicate simply how much you concur or disagree with each of the following assertions about touring for personal/ leisure uses in the next yr. (Select A SINGLE for each statement).
We plan to use more
period shopping around/
researching before booking
travel and leisure because ﬁnding value
pertaining to my funds is important
to my opinion.
Aﬄuents continue to comparison shop for all
pieces of travel, especially for hotels.
PERCENTAGE OF THOSE WHO HAVE ALWAYS/FREQUENTLY SHOP AROUND
Source: Ipsos MediaCT, Google Travel Examine, May to June 2013. (Q23/Q26) Using the scale listed below, please show how much you agree or perhaps disagree with each of the following statements about traveling pertaining to [personal/ leisure/business] purposes within the next year. (Select ONE for every statement. ) Air quotas: 2013 N=316; 2012 N=383; 2011 N=823
Hotel quotas: 2013 N=310; 2012 N=379; 2011 N=804
Car quotas: 2013 N=322; 2012 N=390; 2011 N=852
Aﬄuents are ﬂying coach more often than in the past.
TYPE OF SEAT PURCHASED
60 per cent
Source: Ipsos MediaCT, Yahoo Travel Research (Waves a few, 4 and 5), April to May 2011, The spring to May 2012 and May to Summer 2013. Bottom: Airline Quota
QA6: When ﬂying for personal or leisure/business reasons, kind of of seats do you typically purchase? (Select ONE). Notice indicates a signiﬁcant diﬀerence from equivalent group with the 95% conﬁdence level. Only signiﬁcant diﬀerences from 2013 are mentioned.
While aﬄuents continue to prioritize upscale accommodations,
boutique and vacation rental interest is growing.
FORM OF LODGING INSTITUTIONS TYPICALLY REMAINED IN BY SIMPLY AFFLUENTS 60 per cent
High end hotel
Local rental house as well as
Source: Ipsos MediaCT, Yahoo Travel Study (Waves three or more, 4 and 5), Apr to May possibly 2011, Apr to May well 2012 and May to Summer 2013. Basic: Lodging Subgroup; 2013 N-310, 2012 N=379, 2011 N=804
QH4: When traveling for personal/business reasons, in which of the pursuing types of lodging companies do you commonly stay? (Select ONE. )
New trend: almost half of aﬄuents consider fewer
traditional methods of lodging and transportation.
plan to research or make use of peer-to-peer sharing alternatives
to traditional resorts or car rental services, just like Airbnb or Zipcar, while traveling for business within the next year.
Origin: Ipsos MediaCT, Google Travel and leisure Study, May well to 06 2013. Bottom: Business Subspecies