Low income community is the target audience for serious value suppliers like Dollars General and Family Dollar. But they also serve the rural and urban customers that are part of low-to-middle-income households, ethic teams and old customers with fixed incomes. The low profits families knowledge significant higher levels of materials hardships than families one rung daddy up the financial ladder вЂ“ families with incomes two to three times the poverty level. They tend to skip foods or not being able to pay for meals. Most of them possess low monetary positions and are more likely to have got large people with three or more kids. Considering that they will don't make that much, they still have to satisfy their basic expenses. Considering the taxes, observed expenses on enclosure, health care, child care and imputed food expenditures, we can determine how much salary low income families have remaining to meet their other bills including garments, utilities and transportation price. To help the underserved market, extreme benefit retailers targeted them by offering extreme special discounts. They are served an enduring require in culture by allowing them to buy even more or better items for sale money than they are used to or designed to pay. Everybody knows that there is a better percentage of low cash flow families when compared to high income families and serving these people not only provides a big opportunity for the company to earn but at the same time, they are helping these kinds of families to obtain a better cultural self esteem by giving them merchandises at inexpensive rates.