Strategy for Rivalling with Microsoft company: Fight or Flight?


Program Title: Introduction to Business

Course Code: BUS 503

Sec: --

Submitted To:


Lecturer, MBA Software,

BRAC School

Submitted By:

S. N. S.

Date of Submitting: 14/08/2013

Case 2 . you: Strategy for Rivalling with Microsoft company: Fight or Flight?


Was this ethical pertaining to Microsoft to force users of its Windows os to use its internet web browsers as well by bundling the programs jointly and protecting against PC companies from producing other computer software available to pc buyers? Was Microsoft's tendencies toward their rivals honest? Why or why not?


By bundling its web browser and other programs together Ms was driving its customers to use all their browser Ie and other applications like House windows Media Player. It was as well preventing various other PC producers from making similar application which the users could have utilized as a better alternative to the Microsoft software program. As the programs were bundled collectively, the users were forced to pay money for the software they didn't wish to use plus they were not in order to choose various other software although they were better alternative than the Microsoft courses, some of these applications were free and cost free. As we know that consumers have got four types of proper and under " The justification to Choose” users should have the right to choose any program they really want, not the internet browser of Windows operating system. So it was unethical to get Microsoft to force users of it is Windows operating system to use the internet browsers as well simply by bundling the programs together and avoiding PC companies from making other software available to pc buyers. Again, Microsoft's habit toward the rivals was unethical. Ms tried to generate and maintain a monopoly with its Windows operating system and other applications associated with this, which was certainly not fair to its marketplace competitors. These people were indirectly driving computer customers to use simply Microsoft products which wasgradually destroying their rivals in an unethical way, which was not right. These kinds of a strategy was unfair and against organization ethics. Ms was in a dominant placement and they had been abusing the potency of that position to eliminate its rivals. Fair competition between businesses is one of the guiding principles pertaining to the economical development of any kind of country. It offers the buyers more options and also creates more jobs. But by trying to create a monopoly market Ms was eliminating its rivals and thus it had been creating a hurdle to the progress the THIS sector and thus working being a negative force for the economic progress USA.


Should Microsoft change their business practices to protect by itself against upcoming antitrust suits? How? Who would benefit from these kinds of changes?


Yes, Microsoft company should alter its business practices to guard itself against future antitrust suits. Antitrust suits will be the laws and regulations that happen to be designed to guard trade and commerce coming from unfair business practices. Us antitrust legislation is a number of federal and state government regulations which adjusts the execute and firm of business corporations, generally to promote fair competition pertaining to the benefit of consumers. This antitrust law gives buyers the liberty to choose and provides freedom to sellers to experience a fair competition. For every kind of violations of the law brings penalties, thus Microsoft will need to make the route open for his or her rivals and commence a fair competition. Though Ms has liberty to sell the bundling of Windows operating system with internet browser but they aren't create a monopoly market. By such alterations the users or customers as well as the rivals equally party will be benefited because their will be liberty of choice with a fair competition. In a sense it appears that it will be harmful to Microsoft Firm but it is essential for the market.

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