Kellogs Case

Nancy Venus G. GarifeJuly 19, 2012

BA201NCase Analysis

Kellogg's: Building a better workplace through motivation

1 ) Using two motivation ideas of your choice, make clear a) the similarities plus the b) distinctions between the two theories.

Among the various motivation theories, I chose Herzberg's theory of determination and Maslow's hierarchy of needs.

a) Similarities

Herzberg is the person in charge of the birthday of the two-dimensional paradigm of things affecting someones attitudes regarding work. This can be sometimes referred to as the two-factor theory. The factors involved are: health factors and motivators. The existence of hygiene factors or dissatisfiers relate to the specific situation in which the person does what he or she really does while motivators or the satisfiers relates to what a person will.

Maslow introduced his hierarchy of needs which is about how people satisfy numerous personal requirements in the context of their function. He likewise theorized that the person cannot recognize or perhaps pursue another higher need in the structure until his / her currently known need was substantially or perhaps completely satisfied.

The two aforementioned theories are similar in the framework of knowing that there are several factors/needs that affect an individual's attitude to work. Specifically in Herzberg's theory, elements may meet or dissatisfy a staff performance inside the company; it makes them or perhaps break them. While Maslow's structure of needs stated that there are needs which by you ought to be pleased, so as to improve his capabilities as a person or as a worker in a company. These stages ought to be slowly and completely satisfied before you go up on the pyramid of needs. Thus in conclusion, these two theories common denominator may be the satisfaction of the needs to enable them to function even more positively. Furthermore to their commonalities, Herzberg's hygiene factors and motivators are the same as the physiological requirements in Maslow's hierarchy of needs.

b) Differences

Herzberg's theory of determination involves the hygiene factors and motivators. These elements are different in a way that hygiene elements are called dissatisfiers while motivators are the satisfiers. Such factors like the firm policy, social relations, direction, working circumstances and wage are health factors. The absence of health factors can create job dissatisfaction, however presence would not motivate or create pleasure. Motivators alternatively, are the factors that rampacked a person's task. There are five determinants of motivators; achievements, recognition, functions itself, responsibility and improvement. Maslow's pecking order of needs is named as follows, beginning from the bottom on the pyramid to the top; physiological demands, safety requires, social needs, esteem requirements and self-actualization. As individuals satisfy one particular level of will need, their motivation change as they desire to reach the greater order demands. Physiological requirements are desire, hunger and sex. Basic safety needs happen to be security, stableness and safety. Social needs are the break free to solitude, love and belongingness, to love and become loved. Respect needs happen to be self-respect, the respect in front of large audiences. Self-actualization is always to fulfill their potentialities. Quite simply, the two hypotheses differ inside the aspect of the recognition of the different factors or requirements that a person/leader must take into account. Another thing is usually Herzberg's theory is all about the factors which will affect an individual's attitude regarding work although Maslow's structure of needs is all about the many personal needs in the context of their work. 2 . Identify the benefits to the organization of experiencing a enthusiastic workforce. For the organization includes a motivated workforce, the benefits are mutually attained. It's like hitting two birds with one natural stone, it may audio redundant yet yes, it's true. You...



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