WEEK – you:





Class Materials

Electric power point Demonstrations

White/Blackboard & markers

Individuals Roster

Theme Plan for FMCG Overview

Summary of FMCG

Characteristics of FMCG

Scope of FMCG

Best 3 Players of FMCG


Trainee must be able to be familiar with meaning of FMCG

The products covered under FMCG

Details of FMCG Sector

Customer and Market oriented attributes of FMCG.

The effect of FMCG upon Indian Economic system.

Introduction to Key players in FMCG sector

Introduction to FMCG

Fast-Moving Buyer Goods (FMCG) or Customer Packaged Items (CPG) can be products which might be sold quickly and at relatively low cost. For example non-durable goods such as carbonated drinks, toiletries, Over-the-counter drugs, playthings, processed foods and many more consumables. Although profit perimeter made about FMCG items is relatively little (more and so for suppliers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative revenue on this kind of products can end up being substantial. FMCG is probably the many classic circumstance of low margin and high quantity business. Fast-moving consumer electronics really are a type of FMCG and are typically low priced universal or quickly substitutable electronic devices, including mobile phones, MP3 players, game players, and digital camera models which are of disposable characteristics. The term FMCGs refers to individuals retail products that are generally replaced or fully consumed over a short while of days and nights, weeks, or perhaps months, and within one year. This contrasts with sturdy goods or major appliances such as kitchen appliances, which are generally replaced over a period of many years. International Regular Industrial Classification (ISIC) classes: The realtor mls database for FMCGs includes businesses in the pursuing International Normal Industrial Category (ISIC) categories

ISIC 5211 retail sales in non-specialized stores

ISIC 5219 various other retail sale in non-specialized stores

ISIC 5220 retail sale of food, beverages and tobacco in specialized stores ISIC 5231 retail sale for pharmaceutical and medical products, cosmetic and toilet articles ISIC 5251 price tag sale through mail buy houses

ISIC 5252 price tag sale via stalls and markets

ISIC 5259 complete sale merchandise

Supplier sectors for FMCGs include:

1511 meat and meat items

1512 seafood and fish products

1513 fruit and vegetables

1514 vegetable and animal oils and fat

1520 dairy food

1531 materials mill items

1532 starches and starch products

1533 animal feeds

1541 food handling business products

1542 sugar

1543 cocoa, chocolates and sweets confectionery

1544 macaroni, noodles, couscous

1549 other foods

1551 spirits, ethyl alcohol

1552 wine beverages

1553 malt liquors and malt

1554 soft drinks, nutrient waters

1600 tobacco goods

2101 pulp, paper and paperboard

2102 corrugated newspaper, containers

2109 other articles of daily news and paperboard

2424 cleaning soap and in particular, cleaning formulations, perfumes

Fast Moving Consumer Merchandise (FMCG) Sector in India - Details

The Fast paced Consumer Merchandise (FMCG) Market in India include portions like makeup products, toiletries, glassware, batteries, light bulbs, pharmaceuticals, manufactured food products, white goods, property care products, plastic-type goods, buyer non durables, etc . The FMCG marketplace is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the significant factors to get the growth of the Indian FMCG market. The penetration inside the rural areas in India is certainly not high confirmed and the prospect of expansion in these areas is huge by means of enhanced penetration into the rural market and performing awareness programs in these areas. The scopes for the expansion of the FMCG industry are high as the every capita ingestion of the FMCG products in India is low in evaluation to the other developed countries. The developing of the FMCG goods is concentrated...



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